Brand Is a Four Letter Word: Positioning and the Real Art of Marketing

by Austin McGhie

Book Overview

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1599323273
• ISBN13: 9781599323275
• Release Date: April 2012
• Publisher: Advantage Media Group
• Length: 288 Pages
• Weight: 1.38 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"
• Age Range: 21 to 10 years
• Grade Range: Postsecondary to Grade 5