Watch politicians, interest groups, and advertisers stuff your brain. To their horror you'll learn how they do it and are no longer one of their easy suckers.
In the second chapter Skinner and Pavlov provide powerful ways to increase joy, creativity and adventure in your life. Sometimes you need a break from the world of Pavlov and Skinner---their world of data and logic. I found some wild adventures for you, as far from their tidy world as I could get. If you are a material fundamentalist, probably best pass on by. The wild and weird would jiggle your brain.