Brainstorming Reinvented: A Corporate Communications Guide to Ideation (Response Books)

By Linda Conway Correll

Linda Correll offers a radical new way to speed up the creative process through the technique of 'creative aerobics. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques. Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis. It will be a useful book for all those who wish to explore creativity within themselves.

• Format: Paperback
• Language: English
• ISBN: 0761932704
• ISBN13: 9780761932703
• Release Date: December 2004
• Publisher: Sage Publications Pvt. Ltd
• Length: 230 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.0" x 8.0"