Kopf schlägt Kapital. Die ganz andere Art, ein Unternehmen zu gründen. Von der Lust, ein Entrepreneur zu sein.

By Günter Faltin

Book Overview

'Gunter Fatlin, himself a very successful entrepreneur, has written an inspiring book which can act as a guide to all those seeking to make the most of their talents -- enabling them to establish their own company.'Muhammad Yunus2006 Nobel Peace Prize laureate Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. G nter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, G nter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.

• Format: Paperback
• Language: English
• ISBN: 9813235837
• ISBN13: 9789813235830
• Release Date: August 2018
• Publisher: World Scientific Publishing Company
• Length: 216 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"