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Brains on Fire: Igniting Powerful, Sustainable,...

By Robbin Phillips, Greg Cordell, Spike Jones, et al.

Edition Description

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning...

Edition Details

Format:Hardcover

Language:English

ISBN:0470614188

Format: Hardcover

Condition:

5.39

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Brains on Fire: Igniting Powerful, Sustainable,...

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