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Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets
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Bottom of the Pyramid Marketing: Making, Shapin... 1787145565 Book Cover

Bottom of the Pyramid Marketing: Making, Shapin...

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Edition Description

Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestl and Cavin Kare, amongst many others, have started...

Edition Details
Format:Hardcover
Language:English
ISBN:1787145565
Format: Hardcover
Condition:
$
130.86
50 Available
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