Business Outcome Selling Strategies: How Next Gen B2B Sales Organizations Accelerate Sales Productivity, Operationalize Hyper-Growth Strategies, Lock

by Jason Eatmon and Jeb Blount

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.

The Amazon effect is permanently altering buying experience expectations while technology has lowered the barriers to entry. "Me-too" competitors lurk around every corner making differentiation a fundamental challenge and margin erosion a constant threat.

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• Format: Hardcover
• Language: English
• ISBN: 1119584884
• ISBN13: 9781119584889
• Release Date: August 2027
• Publisher: Wiley
• Length: 256 Pages