Book of Bonus : How to Create a Lovemark Brand with Startup Spirit and Do It Inside a Big Corporation - Story of Bonus Card

By Mehmet Sezgin

Today many companies struggle with staying relevant. Most corporations eventually become boring places to work and start losing talent, which lead to lack of innovation and exciting products. Most top managers are keenly aware of this, yet they cannot seem to find a cure. In an ever more global world of business, banking and payments, Book of Bonus draws go-to frame-works to combat such challenges and provides a real-life success story that touches every aspect of management with a special emphasis on execution.When Garanti Bank launched a chip card program called the Bonus Card back in 2000, nobody thought that it would change the way millions shop and do banking. Its pioneering chip technology had loyalty points which could be used like real money at thousands of retailers. The Bonus program now has 15 million cardholders, 11 issuing banks and one million merchant partners. Today, Bonus's distinctive green logo, catchy jingles and emblematic big-haired wigs used in its ads have catapulted it to the top as one of the most well-known brands in the country. In fact, when Bonus launched its digital wallet app, it overtook the almighty Facebook with more than a million downloads in its first two months on the market.You are up for a pleasant surprise if you assume that reading about the world of credit cards, banks and corporations could be boring. Book of Bonus is a story about colors, brands, jingles, TV commercials, concerts, and making sound decisions and executing them successfully. Considering himself as a student of art and science management, Sezgin shares insights from this amazing journey in the hope that it may spark leadership ideas for other managers. As the half of work force in the US is employed by companies with more than 500 employees, readers will find inspiration and insights that will enable them to better lead their teams and enjoy their days in the office more. In today's "start up versus big corporation" duel, top executives will find small within big approach especially compelling. In short, reading this book will be your bonus!

• Format: Paperback
• Language: English
• ISBN: 1727316533
• ISBN13: 9781727316537
• Release Date: October 2018
• Publisher: CreateSpace Independent Publishing Platform
• Length: 386 Pages
• Weight: 1.44 lbs.
• Dimensions: 9.0" x 0.9" x 6.0"