Book Marketing Demystified: Self-Publishing Success Through Print on Demand, Online Book Marketing, Sales at Amazon and Publicity, from the Invent

By Bruce T. Batchelor

Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1897435002
• ISBN13: 9781897435007
• Release Date: June 2007
• Publisher: Agio Publishing House
• Length: 180 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

Genuine Help for the Self-Publisher

This is a morale builder, a practical and encouraging how-to for selling books in an industry completely transformed by digital technology. Most authors set out to be writers, not marketers, and, faced with repeated rejection of their work by a series of publishers, turn only reluctantly to self-publishing. While past guides to self-publishing have dwelt on the art of haggling with bookstore owners over credit for returned books (how much scuffing of the cover is too much, etc), Batchelor reveals surprising new opportunities, and shows how authors take advantage of the changing situation. He notes, for example, that publishers have traditionally rejected manuscripts on the basis that they are written for audiences that are "too narrow." The internet has turned that upside down by making it practical to identify and sell to niche audiences. Thank goodness! This book is stuffed with information about the changing structure of the publishing business, who does what, relative costs, how to figure out what to do, and then how to go about it. This is what the overwhelmed author needs to figure out a rewarding course of action. Good stuff.

A resource for authors and independent publishers.

It often comes as a shock when newly published authors discover that they must bear most of the burden of marketing their books to the general reading public -- even if they are fortunate enough to be published by one of the major New York publishing firms like Random House, Simon & Schuster or Penguin-Putnam. For self-published authors that marketing responsibility is completely theirs. Most authors are aware of the many 'how to' books that are available to them for the purpose of helping them master the craft of writing, There are also instruction books on turning raw manuscripts into finished books. What is not so obvious is that there are a number of excellent instructional guides for authors on how to market their books after they have been published. One of the best of these marketing manuals is "Book Marketing De-Mystified" by Bruce Batchelor, the man who founded Trafford (Canadian based and one of the larger POD companies servicing North America) and is widely acknowledged as the creator of the print-on-demand (POD) publishing process that has shattered the book publishing monopoly of the traditional publishing firms by allowing anyone to easily become their own publisher. This 167-page compendium of practical advice offers an especially 'user friendly' introduction to the art and science of book marketing because of its conversational style, it comprehensive coverage of book marketing issues, and Bruce Batchelor's unique perspective. It should be noted that the Midwest Book Review is positively cited (page 120) as a resource for authors and independent publishers. "Book Marketing De-Mystified" is especially useful in terms of its discussion of where to sell books, price/value setting, personal sales, paid advertising, sales promotions, publicity and public relations. Simply stated, every author and every small press publisher needs to have a competent marketing plan -- and Bruce Batchelor's "Book Marketing De-Mystified" specifically and effectively addresses that need.

A must for every author

Reading this book is like having the pieces of a puzzle come together! I started my book 18 months ago and after reading BMD I was inspired to finish it and make a marketing plan that reflects my goals and is actually achievable. Whether you are an indie POD author or working with a big name publisher, this book provides a wealth of information that helps anyone understand the publishing world. It is full of specific information, real ideas and examples and it really gets you thinking about how you might market your own book. A must have for any author.

Book Marketing De-Mystified

Wow, who knew there was so much to know! Explains clearly your many options so you can make informed marketing decisions. -Very informative... tons of interesting examples, learn do's and don'ts from the experiences of authors around the world. Definitely 5 stars. By far the best book on this topic that I've read.

An asset to the book-writing community

I received Book Marketing De-Mystified just the other day. I believe it's going to be a real asset to the book-writing community. I've started to read it and already have taken away several good ideas for enhancing the marketing of my own book, Branding for Success -- and any future books I may consider writing.