BOO HOO:A DOT COM STORY

By Erik Portanger, Ernst Malmsten, Kajsa Leander

Book Overview

boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0712672397
• ISBN13: 9780712672399
• Release Date: October 2001
• Publisher: Random House UK
• Length: 224 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.4" x 1.2" x 6.5"

Customer Reviews

Goo Hood!

It's been over two years since I've read this book and still thought it was fun to review it. Why? Because this book is the embodyment of the Internet age / bubble. Being an IT business owner I can remember the days when money seemed everywhere and profit was nowhere... sigh, good old times. This book will take you on a ride in the fast lane and tells about innovation, transpiration and... no common sense. Looking back it all seemed the economy would change, business would never be the same and teens were ready to become millionaires. This story is the 'Easy Rider' of the internet age. Cult status!

Just awesome

Great book about great ideas and great people... Book is a very easy to read as it gets more and more interesting the more you read it.. Great analysis of starting a dot com business in Europe, and comparison between EU and States.. Also this book is a must read on what not to spend the money on when starting own dot com company. :)p.s. too bad Boo.Com did not work out, as i would be their #1 customer....

how not to do it

A couple of years ago I read a review of boo hoo that said: 'great book; but don't give them any more money - borrow a copy from your local library'. I never got round to going to the Library and its taken me two years to buy the book - I waited too long - its very good. It's shocking how naive they were - probably too many vodka and grapefruit juices.

a book about people and ideas

An awesome book, this book reveals the highs and lows of a dot com startup from the "ideas" to the "inverstors". Not really a book about computers and the internet but more about Ideas and people, a great book to read, couldn't put it down, passed it onto a few other people (including my mum) who liked it too. Deffinately worth buying if not only to catch a glimps of a dot com startup caught up in the internet bubble madnes! Hey Ernst how come you haven't reviewed your own book yet?