Bollywood and Globalization: The Global Power of Popular Hindi Cinema

Book Overview

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.

• Format: Paperback
• Language: English
• ISBN: 1138119326
• ISBN13: 9781138119321
• Release Date: August 2015
• Publisher: Routledge
• Length: 188 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"