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Paperback Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm. Book

ISBN: 0692955909

ISBN13: 9780692955901

Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm.

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Book Overview

Bold Brand(tm) is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. This framework... This description may be from another edition of this product.

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