BMW: Exploring Customer Attitudes

By Marion Weiler

Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1478328185
• ISBN13: 9781478328186
• Release Date: January 2005
• Publisher: Createspace Independent Publishing Platform
• Length: 114 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"