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Blunders in International Business
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard...
Blunders in International Business
Blunders in International Business takes a fascinating look at how mistakes are made every day by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative and entertaining blunders...
Blunders in International Business
Blunders in International Business takes a fascinating look at how mistakes are made every day by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative, entertaining blunders...
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