Blue Ocean Leadership

by W. Chan Kim, Renée A. Mauborgne, Renee a Mauborgne

Book Overview

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy...

• Format: Paperback
• Language: English
• ISBN: 1633692647
• ISBN13: 9781633692640
• Release Date: June 2017
• Publisher: Harvard Business Review Press
• Length: 80 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 4.1" x 6.3"