Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets

by Evan Carroll and Stan Phelps

According to a recent study, 76% of customers expect brands to understand their individual needs. In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 098498383X
• ISBN13: 9780984983834
• Release Date: January 2016
• Publisher: 9 INCH Marketing
• Length: 189 Pages
• Weight: 0.70 lbs.
• Dimensions: 9.0" x 0.4" x 6.0"