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The Blackwell Encyclopedia of Management and En...
The Blackwell Encyclopedia of Management series is comprised of 11 stand-alone volumes, each covering a major subject area in the field. All of the volumes provide informative definitions and explanation of the key concepts in their area. For students, researchers, academics...
The Blackwell Encyclopedia of Management, Marke...
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information...
The Blackwell Encyclopedia of Management, 12 Vo...
The second edition of this flagship business and management reference work is divided into 12 individual subject volumes and an index and includes a brand new volume on Entrepreneurship: Comprises over 6500 specially commissioned and carefully edited entries Written and edited...
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