Black Salt: When Influence Demands Its Due

By Michelle Hoffmann

Influence is supposed to feel like comfort.
But comfort can be engineered. And when it's engineered, it always comes with a cost.

Rowan Ash helped build the language that made Eden Vale irresistible-a viral wellness empire with a velvet voice and millions of followers who swear it saved their lives. Calm. Light. Safety. Belonging.

Then Rowan sees the machinery behind the glow.

Private "integration" sessions that blur consent. Public apologies that read like confessions. A quiet system that tracks who can be moved, when-and why. And when a city vote approaches, Eden's influence stops looking like inspiration and starts looking like governance.

As pressure tightens and the line between care and control disappears, Rowan teams up with an investigative journalist, a burned-out audio engineer, and a technician who helped build Eden's most dangerous mechanism. Together, they race to expose the truth before a young woman is turned into the next "anchor" for a hungry current that feeds on attention, shame, and devotion.

Because Eden doesn't need your belief.
Only your focus.

Black Salt - When Influence Demands Its Due is a darkly contemporary psychological thriller with a thin veil of the uncanny-about influencer culture, soft power, and the terrifying moment you realize your feelings may not be entirely your own.

Some debts aren't financial.
Some are paid in attention.

• Format: Paperback
• Language: English
• ISBN: B0GF22RYQM
• ISBN13: 9798242616431
• Release Date: January 2026
• Publisher: Independently Published
• Length: 432 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.9" x 5.0" x 8.0"