Black Enterprise Guide to Technology for Entrepreneurs

By Bernadette Williams

"This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology. This book, quite literally, builds a bridge across the digital divide." -William E. Kennard, former Chairman, Federal Communications Commission Embrace new technology and empower your small business Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business. An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods. She reveals how other African American--owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations. You get the tools you need to: Hire and retain information technology personnel and choose technology vendors Target your market and project the right corporate image Incorporate e-commerce into your Web strategy Form powerful alliances and attract an array of customers Prepare for the future by positioning your business for growth Take the next step and incorporate all that the Web and new technology have to offer to small businesses with Black Enterprise Guide to Technology for Entrepreneurs. Special Bonus To keep you abreast of the latest business and money management information, Black Enterprise is pleased to offer: A free issue of Black Enterprise magazine A free Wealth Building Kit (See inside coupons for details.)

• Format: Paperback
• Language: English
• ISBN: 0471443581
• ISBN13: 9780471443582
• Release Date: April 2002
• Publisher: John Wiley & Sons Inc
• Length: 270 Pages
• Weight: 0.80 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

Delivers On Its Title

I found this book particularly well done and interesting in two aspects. First, I was impressed that this was truly a book for the African American and for the "Black Enterprise" population internationally. So much research is incorporated, without making it hard to read. I felt I had a much better understanding of the needs as well as the contributions of that population after reading the book. Secondly, this was a great practical book on technology and how to use it to further a business. I am not a tech person, but I had no trouble understanding any of it, and I learned a lot I didn't know about how to use technology in ways that will enhance the profit potential of my business. I particularly liked the chapter on Improving Your Company's Internet ROI which covers planning for your site step-by-step. There are also over 20 pages of web sites of interest to African American entrepreneurs, and the numerous appendices including a tremendous glossary are worth the price of the book alone.