Biological Dimensions of Communication: Perspectives, Methods, and Research

by James C. McCroskey, Kory Floyd, Michael J. Beatty

Over a decade ago, Beatty and McCroskey developed a paradigm for the scientific study of communication that attributed individual differences in communication to individual differences in underlying neurobiological systems. They called this perspective the communibiological paradigm. In addition to proposing a paradigm supported by a rather specific set of assumptions, Beatty and McCroskey sought to provide a platform for the study of the biological...

• Format: Hardcover
• Language: English
• ISBN: 157273874X
• ISBN13: 9781572738744
• Release Date: May 2009
• Publisher: Hampton Press (NJ)
• Length: 305 Pages