Big Tobacco versus the World: How the World is Fighting Back
Cigarettes: the only consumer product that kills half its loyal customers when used exactly as intended. Yet somehow, for over a century, they've been marketed with charm, sophistication, cowboy hats, and cartoon camels. What gives?
Big Tobacco Versus the World is a wry, sharp-eyed look at how a global industry managed to hook billions, bury the evidence, and keep the profits rolling while the bodies piled up. It's a tale of manipulation, addiction, denial, and the people fighting back with facts, lawsuits, and a lot more stamina than a chain-smoker's lungs.
This book uncovers:
The staggering health harms of smoking-including diseases you've heard of and a few you probably wish you hadn'tWhy quitting isn't just about having willpower (hint: it involves brain chemistry and marketing budgets bigger than most countries)How the tobacco industry targeted kids, women, the poor, and even doctors (yes, doctors)Passive smoking, third-hand smoke, and how to smell like an ashtray without ever lighting upThe environmental mayhem: from pesticide-soaked farms to cigarette butt tsunamisVaping: miracle cure, sneaky rebrand, or both?The global resistance-from grassroots activists to governments who finally grew a spineWith plenty of bite and no whitewashing, this book skewers the myths (filters make it safer ), dissects the spin (smoking is a choice ), and asks why we still let corporations peddle poison with a smile.
Packed with history, science, scandal, and the occasional gasp of disbelief, Big Tobacco Versus the World is part expos , part survival guide, and part black comedy. It's ideal for anyone who wants to understand how we got here-and how to finally kick Big Tobacco in the ash.
Warning: Contains dangerous ideas and traces of sarcasm. May cause temporary outrage, increased lung capacity, and a desire to speak truth to power.
Parents: If you've ever wondered how to protect your kids from a billion-dollar industry with no moral compass, start here.
Policymakers: If you've ever drafted health policy while lobbyists whispered in your ear, read this before you write the next paragraph.
Teenagers: If you think smoking makes you look cool, so did the people with tracheotomy scars in those government ads.
Former smokers: Congratulations on quitting. Now here's the behind-the-scenes story you never got from your cigarette pack.
Whatever your reason, this book might just make you laugh, rage, and finally say: Not on my watch.
Customer Reviews
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
