Big Data: Measuring the Digital Economy

By Jemison

The digital economy, encompassing online commerce, e-services, and platform-based activities, thrives in the shadows of traditional economic measurement. Big data steps in to bridge this gap. By analyzing vast datasets - online transactions, app usage, and digital content consumption - we can quantify the digital economy's true size and impact. This includes: - Mapping digital commerce: Analyzing online transaction data reveals the scope of e-commerce, a critical component of the modern economy. - Measuring platform activity: Big data helps us understand the value generated by online platforms like ride-sharing and marketplaces. - Tracking innovation: Analyzing online content creation and app usage provides insights into emerging digital trends and industries. Big data isn't a magic solution. Data quality, privacy concerns, and integrating it with traditional metrics remain challenges. However, by harnessing the power of big data, we can gain a more accurate and dynamic picture of the ever-evolving digital economy

• Format: Paperback
• Language: English
• ISBN: 3384235878
• ISBN13: 9783384235879
• Release Date: May 2024
• Publisher: Tredition Gmbh
• Length: 156 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"