Big Data for Managers: Creating Value

By Atal Malviya and Mike Malmgren

This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.

• Format: Hardcover
• Language: English
• ISBN: 1138593060
• ISBN13: 9781138593060
• Release Date: December 2018
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"