Big Data for Managers: Creating Value

by Mike Malmgren and Atal Malviya

Book Overview

In today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful...

• Format: Paperback
• Language: English
• ISBN: 1138593087
• ISBN13: 9781138593084
• Release Date: December 2018
• Publisher: Routledge
• Length: 162 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"