Big Data Analytics for the Prediction of Tourist Preferences Worldwide

by Dr. Sanjay Mohapatra, Dr. Rajalakshmi Subramaniam, Dr. N. Padmaja

Big Data analytics and machine learning are being adopted in a range of industries - but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations' potential to customize...

• Format: Hardcover
• Language: English
• ISBN: 1835493394
• ISBN13: 9781835493397
• Release Date: February 2024
• Publisher: Emerald Publishing Limited
• Length: 144 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"