Big Data Analytics: Applications in Business and Marketing

By MANSAF ALAM and Kiran Chaudhary

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

• Format: Hardcover
• Language: English
• ISBN: 1032187662
• ISBN13: 9781032187662
• Release Date: December 2021
• Publisher: Auerbach Publications
• Length: 276 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"