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Big Data Analytics: Applications in Business an...
By MANSAF ALAM and Kiran Chaudhary
Edition Description
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book...
Edition Details
Format:Paperback
Language:English
ISBN:1032187662
Format: Paperback
Condition:
$
54.77
Big Data Analytics: Applications in Business an...
By MANSAF ALAM and Kiran Chaudhary
Edition Description
The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book...
Edition Details
Format:Hardcover
Language:English
ISBN:1032007885
Format: Hardcover
Condition:
$
140.99
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