Big Business Marketing for Small Business Budgets

by Jeanette Maw McMurtry

Does advertising have a direct impact on sales? Is your business targeting the right group of potential customers for maximum profitability? Big Business Marketing for Small Business Budgets answers... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071405976
• ISBN13: 9780071405973
• Release Date: March 2003
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"

Customer Reviews

Great for all types of small business!

Running a private music studio can be challenging, especially when it comes to the business end of things. Even though I have no employees, I found Ms. McMurtry's book immensely helpful. I especially appreciated the tips on identifying and connecting with my best customer. Learning how to write a marketing plan to support what I wanted from my business enabled me to keep my focus. The book helped me attract the type of students that best fit my needs while running my studio as an efficient, profit generating entity. I highly recommend it to sole practitioners, like myself.

Practical Advice with Immediate Value

While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've managed on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement. Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.

Practical Advice with Immediate Value

While most books tell you what needs to be done, this one gives specific detail on *HOW* to do it. Within 10 minutes of cracking open this book I found several tools that will help my company determine the value of various customer segments - something we've never on gut feel rather than actual customer data. The author also provides multiple checklists to help with taking a company's key management through processes to identify where marketing programs need improvement. Like many companies, we're undergoing a significant change in our business strategy due to geopolitical change and her tools will undoubtedly help us manage the change more wisely.

GREAT MARKETING PERSPECTIVE

This book offers both the beginning and experienced marketing professional with a good overview of basic and advanced marketing concepts. Good examples and case studies. McMurtry's passion for lifetime marketing is contagious and should excite and inspire business owners. Highly recommended.

Big Business Marketing for Small Business Budgets

As a former instructor in the Business Department, Weber State University, Ogden,Utah, I strongly recommend this readable and very practical book as a textbook in marketing classes or as a guide for any small business. The author cites successful techniques from her own experience with American Express, Intermountain Health Care, and her own clients, such as construction groups, and many others. The Tips and Tactics and worksheets included in the text make it easy to apply these techniques, all based on trust, honesty and integrity.