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Big Brands Big Trouble: Lessons Learned the Har...
By Jack Trout
Edition Description
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective...
Edition Details
Format:Hardcover
Language:English
ISBN:0471414328
Format: Hardcover
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10.89
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Big Brands Big Trouble: Lessons Learned the Har...
By Jack Trout
Edition Description
One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective...
Edition Details
Format:Paperback
Language:English
ISBN:0471263036
Format: Paperback
Condition:
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6.99
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