BIG BRANDING for small business

By Alex von Allmen

BIG BRANDING is a business secret hiding in plain sight. Entrepreneurs such as Richard Branson of Virgin Group, Phil Knight of Nike, and Jeff Bezos of Amazon recognize that as in rolling a snowball, it is both a cause and effect of success. A brand is more than a name, logo or color scheme. While these are important symbols for the brand, a brand ultimately lives in the hearts and minds of customers. A great brand takes on a life of its own and synergistically leverages all aspects of the business.

• Format: Paperback
• Language: English
• ISBN: B0CXJFSY6J
• ISBN13: 9798884162792
• Release Date: March 2024
• Publisher: Independently published
• Length: 205 Pages
• Dimensions: 9.0" x 0.5" x 6.0"