Beyond the Mulatta: Haunted Hybridity in Advertising

By Lenore Todd

Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.

• Format: Hardcover
• Language: English
• ISBN: 9004692010
• ISBN13: 9789004692015
• Release Date: March 2025
• Publisher: Brill
• Length: 242 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 6.1" x 9.3"