
Many business consultants have come up with new concepts and buzzwords that purport to offer the solution to every organization's competitiveness problems. Beyond the Hype is an attempt to go beyond the verbiage plaguing today's manager to understand how things are actually done...

Beyond the Hype is a groundbreaking attempt to go beyond the verbiage plaguing today's manager to understand how things actually get done in organizations. Instead of focusing on panaceas for revitalizing companies, the authors concentrate on the very essence of what managers...


A refreshing and much-needed call for the return to management basics. The authors focus on the essence of what managers do: mobilize action. They show that good management comes from targeting appropriate action; communicating this desired action effectively and inspirationally;...