Beyond the Bottom Line

By Philip Smith-Eivemark

Ethics is emphasized as never before in today's business world. Yet it has been greatly misunderstood and often ineffectively approached. Why is that? In this seminal book Philip Smith-Eivemark creatively deals with the question of ethics in business. Placing the responsibility and accountability of being ethically aware squarely on each individual business person, he deals with - the difficult problem of personal awareness and freedom - the fundamental core values that lie behind everything we do - the value screens through which each of us takes in information and make our decisions - ethics in organizations and - the critical importance of moral courage. Written in plain, everyday language, this succinct book will help any interested person who is attempting to understand the role of ethics both from a personal stance and within any organizational setting.

• Format: Paperback
• Language: English
• ISBN: 1430306068
• ISBN13: 9781430306061
• Release Date: December 2006
• Publisher: Lulu Press
• Length: 132 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"