Beyond The Booth: Trade Show Marketing Strategies For When Sales Matter

by Brent Hodgson

Book Overview

Every year, 4 million companies set up and pack down trade booths - renting 124 million square metres of net exhibition space.

That's the equivalent of two Manhattan islands

In total, $55 billion US dollars is spent on trade shows each year - including around 40.7% of all B2B sales focussed marketing budgets.

For these organisations, trade shows represent the best opportunity to get in front of new prospective clients. In fact,...

• Format: Paperback
• Language: English
• ISBN: 0648338924
• ISBN13: 9780648338925
• Release Date: September 2019
• Publisher: 3 Ducks Pty Ltd
• Length: 168 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"