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Beyond Multi-Channel Marketing : Critical Issues in Dual Marketing
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Beyond Multi-Channel Marketing: Critical Issues... 1838676864 Book Cover

Beyond Multi-Channel Marketing: Critical Issues...

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Edition Description

The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the...

Edition Details
Format:Hardcover
Language:English
ISBN:1838676864
Format: Hardcover
Condition:
$
122.04
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