Beyond Logos: New Definitions of Corporate Identity

by Charlotte Rivers and Clare Dowdy

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 2880466970
• ISBN13: 9782880466978
• Release Date: September 2005
• Publisher: Rotovision
• Length: 160 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 9.3" x 11.7"