Beyond "e": 12 Ways Technology is Transforming Sales & Marketing

By Stephen Diorio

Despite the money being spent on e-commerce sites, and the excitement of creating brands and securing customer loyalty on the Web, the marketing function in most businesses has not yet been... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071376496
• ISBN13: 9780071376495
• Release Date: November 2001
• Publisher: McGraw-Hill
• Length: 300 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.1" x 1.2" x 6.2"

Customer Reviews

A marketing book of real substance

Having taught a variety of marketing courses at the undergraduate, graduate and executive levels, I am always looking for books that present the ways in which new technology (and the Internet in particular) are affecting market relationships. Often these texts are full of exaggerrated "war stories" or can be easily summarized into a few general points. Steve Diorio's book, in contrast, is current, meaty and well substantiated. He not only provides several examples of recent successes and failures but synthesizes this new information into the age old framework of serving the customer and firm by adding value to both. I highly recommend this book to any marketing professional as well as any professor who wishes to bring their marketing strategy or course content into the 21st century.

FINALLY... someone with substance!

Finally a book that doesn't force-feed you candy-coated customer experience stories that are interesting but don't tell us anything we do not already know.Having read most of the more celebrated sales and marketing books of the last decade, this one actually has some substance behind it. I was thoroughly impressed by the amount of research and experience that stands behind this book. Instead of providing a few nice anecdotal cases about customer-centricity or customer loyalty, this book provides a comprehensive view of how technology is changing sales and marketing practices throughout an organization and across all brands. Most importantly, it provides you with actionable insights into modern sales and marketing best practices.If you have been as frustrated as I have with the superficiality of recent sales and marketing books, then you should definitely give this one a try.

Beyond e...goes beyond the e hype

Steve Diorio, outlines in 12 ways how technology is transforming the way the customer and the company will interact in the future. He has done an outstanding job of making sense out of all the e hype over the last three years and makes clear what works and what fails as e business becomes more of a digital business strategy. I highly recommend his book to any executive that is thinking about building a sustainable business strategy.

Beyond E is a home run

Steve Diorio has given form to and captured the elusive ingredients that so many of us have missed as we have poured money and effort into our internet sales strategies only to be rewarded with an empty feeling and an ache to know where we have gone wrong.It is clear that his experiences with the best companies in the internet sales universe have given him a perspective that wins the game. He is really generous to share his knowledge in this well written book that gives the interested executive an unbeatable step by step perspective. Steve seems to know more about how to successfully harness the internet than anyone I have read or met.

A Must Read

I just finished an advance copy of Beyond E that a colleague passed on to me. This is one of the better sales and marketing strategy books I've read. I highly recommend Beyond E to any executive who is interested in using new technologies and strategies ( sales force automation, CRM, interactive direct marketing, etc.) to create a cutting edge sales and marketing department. The author is clearly in the forefront of thinking on sales and marketing strategy. My one warning--though it's not a complaint--is that this isn't a quick read. The author provides a tremendous amount of detail and thoughtful case studies that take some time to get through. Enjoy.