Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (AMA Management Briefing)

By Keki Bhote

Book Overview

This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814423620
• ISBN13: 9780814423622
• Release Date: January 1996
• Publisher: Amacom Books
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 8.5" x 0.3" x 6.0"