Beyond 2000: The Future of Direct Marketing

By Jerry I. Reitman

Book Overview

Specialists from fields as diverse as communications, media, list brokerage, retail and publishing cover changes in retail, financial services and business-to-business direct marketing, highlighting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844234478
• ISBN13: 9780844234472
• Release Date: January 1996
• Publisher: Ntc Pub Group
• Length: 268 Pages
• Weight: 1.37 lbs.
• Dimensions: 9.3" x 1.0" x 7.5"