Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less

by Jane Maas

Book Overview

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0312077319
• ISBN13: 9780312077310
• Release Date: July 1984
• Publisher: Griffin
• Length: 128 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.4" x 5.5" x 8.3"

Customer Reviews

Practical Advice

This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this book will bring you back down to earth to make sure you're covering all the basics of effective marketing writing and design. I give seminars across the country on this topic, and when people ask me what's the best book on writing a good brochure, this is THE ONE that I recommend.