Best-Practices von Kommunikations- und Servicedienstleistungen: Customer Retention Programs [German]

By Florian Jansen

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universit t Witten/Herdecke, Veranstaltung: Best Practices Dienstleistungen, Sprache: Deutsch, Abstract: Both the theory as well as the management practice have changed their perspectives of marketing. Saturated and transparent markets lead to inefficiencies of classical mass-marketing, which targets on every possible customer in order to increase market share and realize economies of scale: information overload makes customers immune against ads. To worsen it, a lot these targeted customers are just interested in the best bargain - while only few companies are in the position to serve its products or services for these low prices. This situation makes clear: what really counts, is each customers contribution of value. As this contribution increases with every year, making long-term relationships more valuable than short ones, customer retention was able to reach its current popularity.

• Format: Paperback
• Language: German
• ISBN: 3638724948
• ISBN13: 9783638724944
• Release Date: April 2008
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"