Best Practice Cases in Branding

By Kevin Lane Keller and Lowey Bundy Sichol Kevin Lane Keller

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Levi Strauss & Co., Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy accomplishments to our understanding of the strategic brand management process and how to best build and manage brand equity.Professor Keller is presently the E.B. Osborn Professor of Marketing at Dartmouth College--Amos Tuck School of Management. He is also the author of Strategic Brand Management, 2e, and will be Philip Kotler's co-author on Marketing Management, 12e, both published by Prentice Hall. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131411330
• ISBN13: 9780131411333
• Release Date: January 2002
• Publisher: Pearson Education
• Length: 288 Pages
• Weight: 4.45 lbs.
• Dimensions: 0.6" x 7.1" x 9.1"

Customer Reviews

Exelent book

It is a very usefull branding strategy resumen i am sure you will enjoy it.