Benefactors: Why Some Fundraising Professionals Always Succeed

By Joshua M. Birkholz and Amy S. Lampi

Book Overview

Overcome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on

Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.

In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era.

In the book, you'll discover:

Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process How to use data science and predictive analytics to inform your decision-making process and find better results Ways to banish excessive risk aversion and uncover a boldness you didn't know you had in you

An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations.

• Format: Hardcover
• Language: English
• ISBN: 1119932793
• ISBN13: 9781119932796
• Release Date: October 2022
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"