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Benchmarking in Marketing
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Benchmarking in Marketing 620843565X Book Cover

Benchmarking in Marketing

Edition Description

The book "Benchmarking in Marketing" explores how businesses can measure and improve their marketing performance by comparing strategies, processes, and metrics against industry leaders. It covers various types of benchmarking, including internal, competitive, functional, strategic,...

Edition Details
Format:Paperback
Language:English
ISBN:620843565X
Format: Paperback
Condition:
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46.39
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List Price: $47.00
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