Executive produced by Will Smith, and inspired by Morgan Cooper's viral trailer that reimagined the iconic, culture-defining '90s sitcom, Bel-Air takes a fresh and raw approach to this world of swagger, style, and aspiration while exploring Will's complex journey through a current lens. The series features an ensemble cast that introduces Jabari Banks as Will and a creative team that includes Cooper, who serves as director, co-writer, and executive producer, and co-showrunners and executive producers T.J. Brady and Rasheed Newson.