Behavioural Research for Marketing: A Practitioner's Handbook

By Julian Adams

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

• Format: Paperback
• Language: English
• ISBN: 0367771330
• ISBN13: 9780367771331
• Release Date: July 2022
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"