Behavioral Targeting: How Platforms Predict and Steer Your Next Action: They know what you'll click before you do

By Hayden Van Der Post

Reactive Publishing

In Behavioral Targeting, you'll uncover how platforms like Google, Meta, TikTok, and Amazon aren't just watching you-they're shaping you. With every scroll, tap, and hesitation, algorithms quietly harvest your behavioral data to predict your desires, fears, and decisions with astonishing accuracy.

But it doesn't stop there. Prediction evolves into persuasion. Platforms run real-time psychological experiments on billions of users daily, nudging you toward purchases, opinions, and habits that benefit them-not you.

In this cutting-edge expos , you'll learn:

How surveillance capitalism turns your behavior into a monetizable asset

The neuroscience behind impulse design and attention hijacking

How recommender systems exploit cognitive biases to drive engagement

Why digital platforms are becoming behavioral governments

And how to defend your autonomy in a world built to erode it

Written for marketers, analysts, and anyone using the internet, Behavioral Targeting is both a strategic blueprint and a wake-up call.

If you're not shaping your behavior, someone else is.

• Format: Paperback
• Language: English
• ISBN: B0F7XTQ5T8
• ISBN13: 9798282867763
• Release Date: May 2025
• Publisher: Independently Published
• Length: 572 Pages
• Weight: 1.66 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"