Behavioral Strategic Management

By Philip Bromiley and Devaki Rau

This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization's strengths and build their capabilities.

• Format: Hardcover
• Language: English
• ISBN: 1138292354
• ISBN13: 9781138292352
• Release Date: September 2017
• Publisher: Routledge
• Length: 254 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"