Behavioural Finance: Theory and Application

By Jaya Mamta Prosad and Sujata Kapoor

This textbook examines the role of cognitive biases, emotional influences, and mental heuristics that shape investor behaviour and market outcomes. Designed as a comprehensive resource, it integrates foundational concepts and advanced applications, ensuring utility for financial practitioners, academicians, and students alike.

• Format: Hardcover
• Language: English
• ISBN: 1041172117
• ISBN13: 9781041172116
• Release Date: May 2026
• Publisher: Routledge
• Length: 418 Pages
• Weight: 1.96 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"