Overall, some consumers will feel those perceived risks to influence who decide to buy the travel ticket package product from e-service sale channel. Such as performance risk, it means the possibility of the product manufacturing and not performing as it was designed and advertised and failing to deliver the desired benefits, financial risk, it means the potential monetary outlet associated with the initial purchase price as well as the subsequent maintenance cost of the travel package product (ibid). The current financial services include potential for financial loss, due to fraud, time with means travel consumers may lose time when making a bad purchasing decision by wasting time researching and making the purchased, learning ow to use a product or service only to have to replace if it does not perform to expectations, psychological risk means potential loss of self oneself. Travel consumers feel unwise if they experience a non-performing travel package products and may experience their feelings of harm to their self-image from the frustration of not achieve their buying goals, social risk means potential loss of status in one's social group as a result of adopting a travel package product or service, looking foolish, privacy risk means potential loss of control over personal information, such as when information about travel package purchase used without the travel customer's knowledge or permission. A travel consumer is carrying a criminal use whose identity to perform fraudulent transactions. Overall, when any one consumer feels one of those perceived risk will occur, then any one of these risks will influence who to choose to use e-service transactions method to buy travel package product from internet. So, travel package internet shopping seems have bad image to influence travel consumer shopping choice of channel as well as travel consumer demand of the travel package product will be reduced if who feel e-ticekt service transaction channel is not safe to whom.Is online video and television service is to be affective in predicting technology adoption to influence consumption behavior choice? It seems online video and television and online e-ticket travel package service which are similar to behavioral economy analysis. Such as the online entertainment consumer who can use computer to watch online video and television in anywhere, e.g. library, at home etc. places. Even some online video and television service can provide free charge to let any entertainment consumer to watch any time from internet. So, who will feel no any expense. Online e-ticket buying service can let the travel consumer use whose computer to compare any airline companies' e-tickets prices and travel date and time schedule and travel destination from internet at home conveniently. So, who does not need to spend transportation cost or driver whose car to to to the travel agent or airline to buy paper airline ticket. Hence, both online video and television rent service and e-airline ticket consumption services can help consumers spend less time and expense to make consumption decision at home in short time. It is a popular online consumption behavioral economy model.
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